Who is Jan?

Jan Sederlöf is a Helsinki-based director recovering from a career in creative direction. Some have called him a thinking person's director of silly films. He'd prefer "visionary."

He grew up dreaming of drawing Donald Duck comics. Unfortunately, visual arts were never his forte. So he became a copywriter – and eventually ended up making ads for Donald Duck comics.

Isn't it ironic? Don't you think.

When he's not quoting lyrics from 90's hits and writing director bios, he likes to brag about the awards his films have won (see below) – usually to people who didn't ask.

As demonstrated above, he is very humble and mildly allergic to corporate jargon. And some nuts.

He only refers to himself in the third person when writing bios.